‘Be Greater’ was a highlight of our 12-year (and counting!) partnership with SKM. A powerful campaign that redefined the concept of greatness within our materialistic mindset. Today, the campaign’s success has led to ‘Be Greater’ becoming immortalised as SKM’s official tagline.
For over 10 years, we’ve organised SKM’s annual KDSG campaign. In 2026, we took it further with a multi-location celebration. Three full-fledged events, with games, activities, performances, MP and Minister appearances and more, running simultaneously in heartland estates. Fully conceptualised, designed, organised and managed by 3-sixty.
